As the international shopping grows, trading goods between regions has never been more popular. One of the more attention-getting shopping for asian patterns of recent years is the surge in Asian purchasing of European brands. Europe produces some of the most desirable products in the world, from high-end fashion and alarmingly stylish tech to groceries and beauty products popular across the globe. Asian customers have developed a taste for the luxurious, the well-made and the unique and have been seeking out European brands for high-end goods.
FAMOUS ITEMS TO BUY IN EUROPE 2025
Let’s take a look at an array of the most bought items from different European countries for the Asian buyer market, what makes these items so popular and how they can get what they need by shopping online and using a transshipping approach.
Fashion and Luxury Goods
Asian consumers continue to shop online in European countries, particularly in luxury fashion. Throughout decades, well-known fashion houses like Chanel, Gucci, Louis Vuitton and Prada have been desired by shoppers in China, Japan, South Korea and other parts of Asia. These European luxury brands are symbols of status, elegance and perfected workmanship.
Why Asian Shoppers Love Luxury Fashion:
Status Symbol: European luxury brands are perceived as representing wealth, exclusivity, and good taste. Many Asian purchasers chase these brands as a means of signaling social status and refined tastes.
Design and Craftsmanship: The attention to detail, the high-quality materials and the timeless fashion designs for women are every bit as on a par with the world of fashion in Europe. That resonates with Asian consumers, who appreciate products that are durable and well-made.
Impact of Social Media and Celebrities: The growing influence of K-pop and Chinese influencers has intensified demand for European luxury fashion, as celebrities and influencers often flaunt such products on social media.
POPULAR ITEMS TO BUY IN EUROPE FOR ASIAN BUYER
Handbags: Louis Vuitton’s iconic Monogram bag, Gucci’s GG Marmont bag and Chanel’s Classic Flap Bag.
Shoes: Loafers by Prada, sneakers by Gucci, and red-soled heels by Christian Louboutin.
Watches: Rolex, Patek Philippe and Omega.
Where to Buy:
Farfetch: (Europe) European luxury e-commerce platform for high-end fashion brands with shipping to destinations in Asia. It gives shoppers a simple way to buy from European boutiques.
Net-a-Porter: The luxury online fashion retailer is also available in several Asian destinations and offers a selection of luxury European fashion apparel to pick from, available for shipping.
Brand-Owned Sites: Several luxury brands such as Louis Vuitton, Gucci and Chanel, provide direct shipping to some Asian countries from their brand sites.
European Skin Care and Beauty Product
The European skincare brands have become popular in Asia, where beauty and skincare has always been rooted in daily life. From French pharmacy skin care to German anti-aging cream, the Asian consumers are drawn towards European brands due to their traditional formulation, proven quality, innovative features and natural ingredients.
“European Skincare Brands Well Received by Asian Shoppers and Here’s Why:
Is a European skincare brand trusted for its commitment to quality and to its consumers? In the case of France, that reputation was built on the strength of its natural-based skincare products that are well received by Asian consumers.
Clean Beauty Movement: A lot of European beauty brands are supporting clean, organic, and cruelty-free ingredients which resonate with the rise of consumer’s demand for ethical and sustainable behavior within Asia.
Cutting Edge Technology: Combined with high quality ingredients Europe is known for, their innovative formulations pack powerful, clinical results for the active woman.
POPULAR BRANDS IN EU FOR INTERNATIONAL SHOPPER
French Pharmacy Brands: Bioderma, Vichy, Avene, and La Roche-Posay are well-known for their dermatological formulas.
German Skincare Dr Hauschka and Weleda are well known for their organic skincare range.
Luxury Brands: Chanel, Dior, and Guerlain As premium skincare products, moisturizer, serum and sunscreen.
Where to Buy:
Lookfantastic UK retailer selling a variety of European skincare brands (including La Roche-Posay and Vichy), with international shipping to Asia.
Sephora: It’s one of the more convenient places to shop for European skincare products, offering a wide range of European skincare brands like Caudalie and L’Occitane through both physical stores and an online store that ships to more than a handful of Asia countries.
iHerb: A popular online health shop that also stocks a number of European skin products, including some German labels like Weleda and Dr. Hauschka.
Now that Germany is out of the hey, we take a closer look at some great European gourmet foods and drinks.
European foods are famous for their quality and gourmet-ingradients are well sought-after in Asia. European fine foods such as chocolates, wines, olive oils and truffle-associated products are viewed as premium treats by Asian consumers.
Why Asian Shoppers Love European Gourmet Food?
· High-Quality Ingredients: European food is known for being more flavorful and tastier. For example, French wines, and Italian olive oil are highly regarded the world over; for taste and expertise.
Cultural pop: Fine dining has long been regarded as the high water mark for cuisine, and a signal of development and prestige—arguably starting in Europe and continuing eastWARD TO MANY ASIAN COUNTRIES. European product and market models represent the idea to reproduce ‘real’ European food experiences at home.
Exclusivity: Some European foods, including aged cheeses and “designer chocolates”, are perceived to be exclusive and expensive.
Popular Items:
Wine: Up to French Bordeaux, Italian Prosecco and Spanish Rioja wines.
Olive Oil: I use Italian and Spanish extra virgin olive oil.
Chocolate: Swiss chocolate by Lindt and Belgian chocolate by Godiva.
Cheese: French Camembert and Brie, Italian Parmesan, Spanish Manchego.
Where to Buy:
Eataly: Italian marketplace with European gourmet food and wine. Eataly is worldwide and delivers to various Asian countries.
Vinatis: A French wine shop that ships internationally to Asia, where you can purchase rare French and European wines.
The Food Emporium: An international gourmet food market, full of European goodies … perfect for delivery back to Asia.
Amazon: While not all, one can find a variety of European food products like chocolates, olive oils, and wines on Amazon with an international shipping option.
Home Accessories From Europe
Europe is a land of exquisite home décor and furniture, and Asians are increasingly turning to European designs to enhance their homes. Asian consumers are seeking out Nordic minimalism, French sophistication and Italian workmanship.
Why The European Home Decor Popularity Among Asian Shoppers:
Beauty: European home decor is known for functional and luxury design and lasting beauty. From sleek Scandinavian furniture to French-style decor, European designs are popular for Asian buyers seeking clean, elegant interiors.
Craftsmanship: European furniture manufacturers have a long history of crafting and producing some of the best quality we’ve ever seen.
Unique Pieces: The craftsmanship and uniqueness of European furniture and decor is quite often hard to come by in your home country.
Popular Items:
Scandinavian Furniture: Sleek, functional furniture from the likes of IKEA and Hay.
Italian Furniture: Luxury design from brands such as Poltrona Frau and Cassina.
French Home Decor: French brand textiles, decorative objects, and vintage furniture including Roche Bobois brand textiles.
Where to Buy:
Made. com A UK-based site that sells modern European home decor and furniture with international shipping to Asia.
Scanteak: A U.S. shop e-store specialising in Scandinavian furniture, with online shopping made available for people in Asia.
Poltrona Frau: A global luxury furniture brand from Italy that ships directly to Asian countries through their web store.
IKEA: Although it’s global, you can shop online at IKEA and they deliver directly to many Asian countries—so you can get a taste of European home goods for some of the cheapest prices.
Electronics & Gadgets from Europe
Tech brands from Europe are big in Asia too, and household names from the continent also retain enormous clout in the region with brands like Bose (audio systems), Leica (cameras), and Dyson (home appliances) all being stand-out examples. These fine European products are desired their sharpness and elegance and will find a place in your kitchen.
Why Asian Shoppers Are Flocking to European Electronics:
Technology: The Europeans are known for electronic device and home appliance brands that have the quality of cutting edge technology.
Modern Design: European electronics are known for sleek, modern design, a selling point for tech-savvy, design-conscious Asian consumers.
Popular Items:
Bose Audio Systems: Trusted for quality sound and noise cancelling poly-bass resonating sound chambers Speakers: poly-bass resonating Chambers provide high clarity, sound that you will love.
Dyson Vacuum Cleaners & Purifiers, Higher priced, high value home appliances.
About Leica Cameras: Best Known ForLeica CamerasFounded in 1913, Leica is known for its precision-made cameras, high image quality, and iconic design.
Where to Buy:
Bose Official Website: Delivers to countries in Asia.
Dyson: Direct international shipping to Asia, with strong website.
Leica Store: Sells cameras and accessories directly to customers in Asia, with online shipping available.
Deliveringparcel as a Bridge between EU and ASIA
The increasing characterization of European products for Asian consumers demonstrates that European craftsmanship, luxury and design remain in high demand. In fashion, skincare and even gourmet food, as well as home décor and electronics, European products are in high demand in Asia. International E-commerce Obviously, in the era of the global market place, Asian buyers also have the option to procure the European brands online, on such platforms as global market places, official brand websites, and speciality e-commerce sites, enabling the best of Europe to click away.
Deliveringparcel enables international buyer and shopper to use proxy buyer and parcel forwarding service from Europe . Deliveringparcel provides best package forwarder and parcel reshipper service for usa buyer and Asian shopper to shop and ship from any website in Europe and reship to your destination .
Deliveringparcel also provide personal shopper assistance and package consolidation in European country providing free storage facility .
